Tuesday, February 21, 2012

A new movie technology using synchronised motion effects is the cinema industry’s latest tactic to attract and retain the next generation of moviegoers.

With advances in home entertainment moving rapidly, cinema owners are upping the ante with the launch of sophisticated technology that won’t be found in the average home.

Hoyts Cinemas has launched its new D-Box Motion Code technology – the first time New Zealanders have been able to experience the innovation that is taking off overseas.

D-Box Motion Code is a unique, patented system that takes moviegoers right to the heart of the action through realistic motion effects in theatre seats that move perfectly in sync with the drama onscreen, creating an unsurpassed movie going experience.

The technology is available at Hoyts Te Awa at The Base shopping centre in Hamilton. This month moviegoers will literally be able to experience the pod races in Star Wars Episode 1: The Phantom Menace with more realism than ever before when it is released in both 3D and D-Box on February 9, followed by Mark Wahlberg’s new movie Contraband on February 23 and John Carter of Mars 3D on March 8.

Hoyts New Zealand General Manager Brian Eldridge says he’s delighted to offer moviegoers another reason to get out and enjoy an unsurpassed entertainment experience.

“D-Box Motion Code is without a doubt the next level in entertainment and adds a whole new dimension to the cinema experience,” he says.

“More and more Hollywood studios are embedding D-Box Motion Code in their theatrical releases and we’re excited to finally give New Zealand audiences the chance to experience it for themselves.”

D-Box technology is the latest in a long list of new innovations that can be found at the Hoyts Te Awa complex, which also boasts six 3D capable screens, 1500 seats and the latest Dolby 7.1 surround sound that uses eight discrete audio channels to establish four surround zones in each theatre.

Private lounges, in theatre dining, luxury reclining chairs, a food emporium with an ice-cream parlour, wine cellar, delicatessen serving cheese and antipasto platters, candy dispensary and gourmet hot dogs, as well as a dual-purpose cinema and function room where businesses can host events completes the experience.

For more information, visit www.hoyts.co.nz.