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Why do girls prefer pink? Ask our cave-dwelling ancestors!

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Thursday, February 16, 2012

Boys like blue. Girls like pink. Researchers from Newcastle University in the United Kingdom have concluded that women prefer reddish colors because evolution has taught us to associate these hues with riper fruit and healthier faces, helpful information when you're gathering berries for dinner to take back to the cave while the husband is out spearing a mastodon. Even though survival instincts no longer require women to prefer pink over other colors, evolution is tough to overcome. Previous research has shown there is a universal preference for blue, but until now there has not been much evidence to support a gender-based preference for a specific color.

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