Intelligent ads are out to get you!

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Tuesday, February 21, 2012

The future of advertising is here and it's a bit creepy!

Facial-recognition technology on a billboard, can now figure out if we're male or female and send us a message targeted for us.

It's being used at a London bus stop this week, playing a 40-second advertisement with a different message for each sex.

Only women will be able to view the full message, which is for a charity promoting female education worldwide. Men will just be directed to a website.

So how does the technology do it? Apparently it measures the distance between the eyes, the width of the nose and the shape of the jawline.

Privacy campaigners are calling the billboard technology ‘creepy’ and some say it marks a future of personal advertising with ‘no boundaries’.

Intelligent adverts have already been tested in Japan and the U.S, so it's not completely new.

Remember the 2002 Tom Cruise movie 'minority Report? Billboards targetting individuals featured in that film.

Welcome to the future!