Changing logos

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Friday, July 13, 2012

Every iconic company has a logo - how have some of them changed?

Apple's original logo was a reference to Isaac Newton's gravity brainstorm. Five decades on, the image has simplified to the instantly recognisable image known internationally.

Bill Gates left Harvard in 1975 to form Microsoft with his childhood friend Paul Allen and the logo also became more simple and bold.

In 1940, brother Dick and Mac McDonald opened their McDonald's barbecue restaurant in San Bernardino, California. Ray Croc joined the business as a franchise agent in 1955 and bought the chain from them.

In 1932, master carpenter Ole Kirk Christiansen made wooden toys, stepladders and ironing boards in his small shop in Billund, Denmark. Two years later, the business took the name of Lego, which came from the Danish words 'LEg GOdt' meaning 'play well'

With the slogan 'you press the button, we do the rest', George Eastman put the first simple camera into the hands of a world of consumers in 1888

With the slogan 'you press the button, we do the rest', George Eastman brought his simple camera to the world in 1888. After years of domination in the world of photography, the digital era spelled the end of the company.

The original and current form of famous logos

Shell, the world's second-largest oil company, was founded in 1907. The scallop shell logo has changed little through the years.

Canon was founded in Japan in 1934, as Kwanon - named after the Buddhist goddess of mercy. The following year it rebranded as Canon to coincide with the launch of its first ever 35mm camera. Exactly half a century later, the company launched its first digital camera.

IBM started life in 1900 as The International Time Recording Company. It later merged with two rivals and became IBM in 1925.To many, IBM is most fondly regarded for its role in the invention of the floppy disc, back in 1971. Ten years later it launched the PC.