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Red sells!

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Thursday, July 19, 2012

Want to get the best price if you're selling on-line? Try using a red background for the photo of your item.

A new study claims that the so-called ‘aggressive’ colour causes people to spend more than they normally would when bidding.

The University of Virginia researchers asked study participants to pretend they were buying a games console on eBay. 

They then showed the consumers the console on a white screen, with either a blue, red, or grey banner.

Higher bids were offered when the background screen was red, perhaps because they were competing with other bidders.

Red doesn't always work though -  when the background was blue for the ‘buy it now’ option, the group would pay more.

A 2009 study from Science Magazine claims that red enhances performances in detail-oriented tasks, whereas blue helped in more abstract, creative fields.

If that article isn't moving, check your colours and give it another go! 

 

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