Taylor Swift and Jimmy Fallon have been announced as Emmy Award winners

The 'Shake It Off' singer has picked up the Original Interactive Program accolade for her 'AMEX Unstaged: Taylor Swift Experience', which debuted with the release of her 'Blank Space' video last year and on which the 25-year-old star is executive producer.

The show was shot with a 360-degree camera and allowed Taylor's fans to explore the sets of the Joseph Kahn-directed music video.

Meanwhile, talk show host Jimmy was among the other early winners announced by the TV Academy today.

His 'Tonight Show', along with '@Midnight', has been recognised in the Social TV Experience categories.

Also among the winners today was the 'Superbowl Halftime Show' - which featured Katy Perry - and 'Drunk History's 'Hollywood' special, both of which picked up Outstanding Costumes for a Variety Program or a Special.

The winners were announced ahead of the Primetime Emmy Awards, which take place on September 20.

Early Emmy Award winners 2015:

Outstanding Individual Achievement in Animation

'Adventure Time', 'Walnuts & Rain'

'Gravity Falls', 'Not What He Seems'

'Over The Garden Wall'

'Robot Chicken', 'Robot Chicken's B***h Pudding Special'

'Tome of the Unknown'

Outstanding Costumes For A Variety Program Or A Special:

'Drunk History, 'Hollywood'

'Super Bowl XLIX Halftime Show Starring Katy Perry'

Outstanding Motion Design:

'How We Got To Now With Steven Johnson'

Outstanding Creative Achievement In Interactive Media:

Multiplatform Storytelling:

'Archer Scavenger Hunt'

'The Singles Project'

Original Interactive Program:

'Emma Approved'

'AMEX Unstaged: Taylor Swift Experience'

Social TV Experience:

'@midnight With Chris Hardwick'

'The Tonight Show Starring Jimmy Fallon'

User Experience And Visual Design:

'Sleepy Hollow Virtual Reality Experience'