NZ chocolate fans hit back at Whittaker's over Nigella's appearance in their latest ad

Just this morning Whittaker's released the ad for their latest flavours featuring the one and only Nigella Lawson.

As usual, she was wonderful in the ad, and looked gorgeous in a vintage blue outfit.

But not all everyone was happy with this one.

A couple of fans on the post were quick to call out Whittakers for not using a Kiwi personality.

Despite the couple of negative comments on the post, the rest were very complimetary of Whittaker's and Nigella's performance.

Make sure you watch the ad here: