The drastic changes coming to Roses

Publish Date: Tuesday, 11 September 2018, 12:05PM

Cadbury's Roses are just as Kiwi as pavlova and gumboots, they have been a staple gift for as long as most of us can remember - but they're getting a shakeup.

While there were no cuts from the classic line up, there have been a few changes to the classics as well as a couple of new players thrown into the mix.

The shapes have also changed, now every chocolate is a rounder, smoother shape which is a welcomed change.

The flavours

Two completely new flavours are white chocolate raspberry, the first ever white chocolate treat in the box, and a vanilla nougat option.

Meanwhile, some favourites have had a facelift too, with the classic after dinner treat, peppermint crème, evolving into peppermint crème crunch.

Other flavours that have undergone an update include hazelnut crème crisp, Turkish delight, hazelnut swirl, caramel deluxe, classic caramel, dark mocha nougat and classic milk.

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Senior Marketing Manager at Mondelēz International, Melanie Yates, says Cadbury Roses has continued to evolve through the decades.

"The success of Cadbury Roses is testament to this much loved product's ability to continually evolve, offering flavours like Mandarin Cream in the 50s, Peppermint Cordial in the 70s and Lemon Cheesecake in the early 2000s," says Melanie Yates, Senior Marketing Manager at Mondelēz International.

No more loose choccies in the box

As well as mixing things up with what's inside the packaging, those loosey-goosey wrappers have also had an update following customer complaints: Instead of the old twisty foil, each piece is now sealed - putting an end to those peppermint-creme-smooshed-on-your-hazlenut type atrocities. Phew.

Look out for the new Roses due in stores across the country this week.

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