- Publish Date
- Friday, 29 April 2016, 3:04PM
For a long time, we’ve all thought black is by far the best clothing colour. But now, a study has confirmed that wearing black makes you appear more attractive, intelligent, and confident, the Independent reports.
The study surveyed over 1,000 people to find which colours they most associated with certain qualities. Black came out either first or second in every positive category, and also was not thought of very often in terms of negative qualities. Sixty-six percent of women thought black was the most attractive colour on a man. These results held true the other way around, too, as 46 percent of men (the largest majority out of any of the colours) also preferred black on women.
Red was second as the colour that is most closely associated with confidence. However, people also most tied the colour red to arrogance and only 12 percent of responders thought it marked intelligence. The colours least associated with intelligence were yellow, orange, and coming in dead last, pink.
What colour is most associated with attractiveness?