Happy birthday to the father of Fried Chicken!
Today, the Colonel (AKA Harland Sanders) would be turning 129.
So to celebrate, we're throwing it back to 1975 to when the words "and Hugo said you go" first entered our eardrums.
The classic Kiwi animated Kentucky Fried Chicken ad is still fondly remembered by many on both sides of the Tasman.
Check out the beloved clip, in which a family car trip nearly goes awry as animated siblings Hugo and Holly battle a hunger so strong before a quick stop at KFC saves the day, above.
And remember kids - a drive isn't funny with an empty tummy.