ChristchurchNZ wants to get more people visiting their city centre ... and thanks to their new advert we think they may succeed!
Using American band Player's '70s pop hit, 'Baby Come Back' and a couple of comedians, the campaign perfectly showcases the activities and experiences on offer in the city.
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Dressed in retro-styled matching outfits, local performers Shay Hooray and David Correos play childlike twins Chadlee and Chatfield (named to represent ChCh) in the fun video, as they punt on the river, shop, eat, and enjoy the Margaret Mahy playground.
"We want to have fun with Baby Come Back, create conversations, have some laughs, and encourage people to explore the CBD together," says ChristchurchNZ General Manager of Marketing, Brand and Communications Tim Loftus.