NZ Herald's David Fisher and videographer Mark Mitchell spent almost a month driving around New Zealand in a campervan recently.
Their mission? To find out what it means to be a New Zealander. (See more about the campaign here).
Now it's your turn. Share your word across social media with the hashtag #NZin1word.
Here at Coast we've jumped on board too! Here's what being a New Zealander means to us.