The parents of an Australian teenager who took her own life after being relentlessly bullied are urging young people to think about the impact their words have on others.
Last year, Dolly Everett's story was widely publicised across the Tasman after she passed away at just 14 years of age.
The teen's parents, Kate and Tick Everett, established the charity Dolly's Dream in her honour, to help create and raise awareness about cyberbullying.
Now, they have created an anti-bullying advertising campaign - and it will give you chills.
The video - was directed by 15-year-old filmmaker Charlotte MacLaverty - is targetted at both teenagers and adults, with the ultimate goal being "people sharing the video and speaking about the issues."
The film tells the story of a teenage girl being hounded by bullies via social media and text message.
Each bully throws a small stone at the girl - causing her physical and mental distress - while at the family dinner table, on the couch, in bed and in the bath.
The suffering goes unnoticed by the girls family.
It ends by asking viewers, "Are your words doing damage?"
The film is accompanied by music from 17-year-old pop-star Billie Eilish, who's been outspoken about bullying in the past and has thrown her support behind the film.
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