John Lewis apologises after upsetting children with its new Christmas advert

Publish Date
Saturday, 16 November 2019, 2:44PM

You know it's officially the festive season when British department store John Lewis unveils its annual Christmas commercial.

The adverts, which are eagerly anticipated each year, are known for tugging at the heartstrings while being full of the holiday spirit.

But this year’s ad has been met with tears from children.

The sweet 90-second clip follows an unfortunate dragon, Excitable Edgar, who accidentally torches down a town's Christmas decorations.

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However, just hours after releasing the ad, John Lewis had to apologise after parents complained children were upset because of a scene that looks like the dragon is melting Olaf from every tot's favourite Disney movie 'Frozen'.

John Lewis said: "Oh no! Sorry to hear that your little ones are unhappy with Edgar, he was only trying to [help] Olaf."

"I’ll have a word with Edgar; I hope he changes his ways, or Elsa he will be sent to the naughty corner!"