- Publish Date
- Saturday, 16 November 2019, 2:44PM
You know it's officially the festive season when British department store John Lewis unveils its annual Christmas commercial.
The adverts, which are eagerly anticipated each year, are known for tugging at the heartstrings while being full of the holiday spirit.
But this year’s ad has been met with tears from children.
The sweet 90-second clip follows an unfortunate dragon, Excitable Edgar, who accidentally torches down a town's Christmas decorations.