- Publish Date
- Wednesday, 19 February 2020, 12:18PM
As Prince Harry and Meghan Markle continue to settle into their new, more private lives, the Queen has just dropped a massive bomb on the duo.
Now, as well as giving up their HRH titles for work purposes and abandoning official appointments and patronages – including Harry's military roles – the Duke and Duchess of Sussex must now drop their "Sussex Royal" name after deciding to step down as senior members of the royal family.
Following lengthy and complex talks, the Queen and senior officials have now agreed it is no longer tenable for the couple to keep the word "royal" in their branding.
According to the Daily Mail, the announcement comes after Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.
They have also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.
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In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.
But as a major blow to the Sussexes, they will now need to "re-brand."
The publication also reported that, amid what has been described as a "complex" situation, the "fine details" are still being thrashed out.
The couple are reported to have "no regrets" about their decision to step down.